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Hi there,

bettrkind was founded with one objective in mind; to create a world where no child goes unloved.

My name is Jacquelyn and I am a Registered Nurse working in the Neonatal ICU. I’m married to my high school sweetheart named Paulo and although we don’t have kids of our own yet, work (& being an aunt of 3!) has given me the opportunity to experience the joys of what children can bring. Unfortunately, not all babies that I encounter start or even end with a happy story, but I consider myself lucky to be apart of their journey.

Recently, I have found myself thinking of ways I can do more outside of work. Given my husband’s missionary roots and my interest in doing more to help, we began brainstorming how we can bring positive change.

The initial result is what are you seeing now but the end goal is much much bigger.

We hope you enjoy the select pieces that we offer now but be on the lookout for more to come!


We are a proud woman & BIPOC owned, family business.